The Associate concern of the NGO namely “ Nutan Ayurvedic Research Centre” at Village Narsanda, Dist. Kheda is engaged in the research and development work of alternative medicine through different kinds of medicinal plants. The team of expertise is continuously engaged in this work and already invented 40 numbers of different kinds of hurbal medicine and cosmetic products from the medicinal plants of Aloevera- the Barbandis Muller. The success value of these products are very much high and easily accepted by the needy people. The research institute gives Aloevera plants and financial assistance to the interested farmers to develop the plantation in their farms. The institute get back entire production of Aloevera under the buy-back system and thus the farmers earn handsome profit under this system. The NGO has selected nine numbers of work oriented SHGs of Umreth Area and got them involved in the production of Aloevera Hurbal soaps. On account of help and assistance of NGO, the said SHGs are able to get Credit Linkage of Rs. 3 lakhs from the Dena Bank, Umreth. The SHGs have purchased Aloevera soap making machinery and started the soap making unit of their own. These SHGs are earning handsome profit in this work and repaying their bank loan installments easily. The members of SHGs are now seems very happy due to this dramatic success. Actually the main idea of the NGO is to get involve more and more members of SHGs in this project and to create opportunities of huge employment in Rural area through the marketing of Aloevera products. The interested SHGs are selected and trained to develop their marketing skill through series of training programs by the NGO. The trained members of SHGs are come forward and sell the Aloevara products under door to door campaign in Rural areas and get assured their sells commission up to 20 to 30% on sales price. The glittering faces of the SHGs members tell the success of the innovative step of the NGO to improve the livelihood of needy people in Rural areas. The District Rural Development Agency of Anand have allso made request to the NGO to get train and involve their members of Shakhi Mandals in the field of marketing of Aloevera products. The NGO has accepted the request and trained the interested members of Shakhi Mandals through various training programs and thus these members are also earning handsome amount to improve their life style. In this marketing field, roundabout 480 members of 32 SHGs get involved and assured their self employment successfully and enrich their socio economic status. In the last year ( 2007-2008) these SHGs have sold the Aloevera products worth of Rs. 1,75,00,000/- successfully in the market.